A large mixed dental practice was facing a significant challenge: consistently operating below its potential with noticeable inefficiencies in its daily schedule. This underutilisation of resources was impacting their overall profitability and growth potential.
Topaz stepped in to conduct a comprehensive analysis of the practice's capacity and workflow. Her approach involved several key strategies:
Strategic Recruitment: Recognising the need for increased capacity and a broader range of services. Topaz facilitated the recruitment of an additional hygienist, a specialist and a general dentist to fill existing gaps within the team. This immediately expanded the practice's ability to see more patients and offer a wider array of treatments.
Hygiene Revenue Growth & Dentist Time Optimisation: To address diary inefficiencies and build a sustainable revenue stream Topaz implemented a strategy focused on empowering the hygiene team. By increasing hygiene capacity through the new hygienist and building patient confidence in their expertise hygiene revenue doubled. This also freed up valuable chair time for the dentists allowing them to focus on more complex and higher-value treatment procedures like implants & cosmetic dentistry.
Doubling Implant Treatment Availability: Recognising the potential in implant dentistry, Topaz restructured the clinic's schedule to double the time allocated for implant and related cases. This strategic shift capitalised on a high-demand service and positioned the practice for significant revenue growth in this area.
Boosting Patient Pre-Booking: To improve long-term patient retention and create a more predictable revenue stream, Topaz implemented a focused initiative to increase patient pre-booking rates for their 6-month check-ups. This involved comprehensive staff training on the importance of pre-booking and effective communication strategies to raise patient awareness of the benefits. This initiative resulted in a 20% increase in pre-booking numbers within just a few months, providing the practice with immediate and tangible results.
Airflow Implementation for Enhanced Hygiene Revenue: Topaz also spearheaded the implementation and encouraged the consistent use of Airflow technology by the hygienists. This not only enhanced the quality of hygiene treatments offered but also resulted in a significant 28% increase in revenue generated from the same 30-minute hygiene appointments.
Empowering Reception for Efficient Diary Management: Recognising that effective diary management is crucial for maximising equipment and time, Topaz trained the reception team on best practices for scheduling appointments. This included establishing clear protocols and assigning a specific individual responsible for regularly checking and maintaining the diary. This ensured that efficient booking became a consistent habit within the practice, optimising resource utilisation.
The Impact (Led by Topaz): By addressing the core issues of underutilised capacity and diary inefficiencies, strategically enhancing hygiene services and empowering the reception team for effective scheduling Topaz helped the dental practice achieve a remarkable 29% increase in overall capacity usage and a substantial boost in hygiene revenue. These changes not only generated immediate income through increased patient appointments and services but also laid the foundation for sustainable long-term growth through a thriving hygiene department, a dedicated focus on high-value treatments like implants, and a well-managed appointment system. The increased patient pre-booking rates further solidified patient loyalty and recurring revenue.
A small predominantly private dental practice was facing several interconnected challenges that were hindering its growth and potential. Low patient pre-booking rates, limited uptake of high-end treatments, compliance concerns and inconsistent patient recall were all contributing to an underperforming business.
Topaz embarked on a comprehensive strategy to revitalise the practice, focusing on team empowerment, patient engagement and strategic growth initiatives:
Boosting Patient Pre-Booking: Recognising the importance of patient retention and predictable scheduling, Topaz implemented targeted team training and patient awareness campaigns. This focused effort led to a remarkable increase in patient pre-booking rates, jumping from a mere 20% to an impressive 50% within just three months.
Driving High-End Treatment Uptake: To expand the range of services and increase revenue Topaz established a strategic referral pathway with another dental practice for endodontic cases. Additionally, internal surveys and patient awareness strategies were introduced within the clinic to educate patients on the benefits of high-end treatments like implants, whitening and endodontics leading to a greater uptake.
Empowering the Team Through Knowledge and Confidence: To ensure consistent and high-quality patient interactions Topaz implemented regular pop quizzes with the staff. This not only reinforced their knowledge of treatments and protocols but also significantly boosted their confidence in discussing options with patients leading to increased treatment acceptance.
Significant Growth in Patient Plan Enrolment: Topaz spearheaded a focused initiative involving staff training and enhanced patient communication regarding the benefits of patient plans. This resulted in an extraordinary increase in patient plan numbers growing from just 3 new enrolments per quarter to over 20 in the same period within only four months. That is an impressive 85% increase.
Achieving CQC Compliance with Confidence: Addressing the practice's underperformance in compliance Topaz leveraged her expertise to instil a thorough understanding and commitment to regulatory standards within the entire team. This comprehensive approach not only ensured the practice successfully passed its CQC inspection but also fostered a confident and compliant team culture.
Enhancing Patient Experience and Treatment Acceptance: By building staff confidence and encouraging proactive communication of treatment options, Topaz fostered a better overall patient experience. This empowered the team to effectively discuss and recommend appropriate treatments, leading to increased acceptance rates.
Revitalising Patient Recall and Reducing Lapses: Recognising the revenue potential in reactivating past patients Topaz introduced a structured system for tracking and following up on patient recalls and lapsed appointments. This included specific call scripts, call monitoring and self-awareness learning for the reception team resulting in dramatic increases in patient recalls.
Building Local Community Ties: To foster local commitment and generate new patient leads Topaz established affiliations with local businesses.
Surge in Social Media Engagement: Topaz implemented strategies to enhance the practice's online presence and engagement leading to an impressive 400% increase in social media interactions.
Significant Improvement in Staff Morale: Upon initial assessment through staff surveys morale was low. Following Topaz's interventions and focus on team engagement a follow-up survey conducted just three months later revealed a dramatic increase in overall staff morale scores. This created a more positive and productive working environment.
The Impact (Led by Topaz): Through a multi-faceted and strategic approach Topaz transformed an underachieving dental practice into a thriving and confident business with significantly improved staff morale and operating with full regulatory compliance . The significant increases in pre-booking, high-end treatment uptake, patient plan enrolment and patient recalls coupled with achieving CQC compliance and a dramatic boost in social media engagement, demonstrate a comprehensive and sustainable turnaround.
Dental Practice C was a primarily NHS practice that had already achieved a strong foundation, boasting an impressive 90% patient pre-booking rate and consistently full diaries. The challenge here was not to fix underperformance but rather to enhance existing success, navigate a significant acquisition and unlock the substantial private potential.
Topaz took the lead in guiding this practice through its acquisition by another dental group while simultaneously focusing on team morale, compliance and maximising revenue opportunities:
Leading a Smooth Acquisition: Topaz played a pivotal role in managing and facilitating the acquisition process ensuring a smooth transition for both the practice and the acquiring group.
Transforming Team Morale and Engagement: Recognising that the acquisition could lead to uncertainty and low morale Topaz implemented strategies to rebuild team engagement and foster a positive environment. This involved open communication, addressing concerns and getting the entire team on board with new pricing structures, workflows and the overall vision of the acquiring group.
Achieving CQC Compliance: To ensure the practice met all regulatory standards Topaz implemented specific trackers and logs bringing the practice up to full CQC compliance levels and establishing robust systems for ongoing adherence.
Maximizing High-End Treatment Conversion: To capitalise on the practice's private potential Topaz implemented specialised trackers and follow-up systems for patients interested in high-end treatments such as implants. This ensured that no potential leads were lost and that patients received comprehensive information and support to move forward with these procedures.
Improving IMOS Clinic Efficiency and Accountability: Topaz focused on streamlining the processes within the IMOS clinic introducing measures to enhance efficiency and create greater accountability within the team involved.
Fostering Team Accountability and Engagement: Beyond the IMOS clinic Topaz implemented broader strategies to empower the entire team fostering a sense of ownership and accountability within their respective roles leading to increased engagement and proactivity.
The Impact (Led by Topaz): Topaz successfully navigated the complex acquisition of Dental Practice C ensuring a smooth transition while simultaneously enhancing the practice's existing strengths. By directly addressing team morale, implementing robust CQC compliance measures and strategically focusing on maximising the uptake of high-end treatments Topaz positioned the practice for continued success under new ownership. The improvements in team engagement and accountability created a more positive and efficient working environment.
This is just a glimpse of the results we achieve.
Stay tuned for more success stories coming soon!